Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication

Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication Alaimo Kara Wydawca: Taylor & Francis Ltd Data wydania: 2020 ISBN: 9780367188511 Liczba stron: 430 Format: 229 x 152 Rodzaj oprawy: Hardback Opis produktu: A modern guide for how to practice public relations and strategic communication around the globe, this book draws upon interviews with PR professionals in over 30 countries, as well as the author s own experience, to explain how to adapt strategies and messages for different countries and cultures.