The Innovation Challenge

The Innovation Challenge group work Wydawca: John Wiley & Sons Inc Data wydania: 1997 ISBN: 9780471974727 Liczba stron: 240 Format: 236 x 157 x 19 Rodzaj oprawy: Hardback Opis produktu: Creativity and innovation are not the same thing. In most organizations there are many good creative ideas that never move into the action phase, and, therefore, do not become innovations. Both creativity and innovation are very relevant to strategic management.