Integrated Marketing Communication: Advertising and Promotion in a Digital World

Integrated Marketing Communication: Advertising and Promotion in a Digital World This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Autor: Jerome M. Juska Wydawnictwo: Taylor & Francis Rok wydania: 2021 Okładka: twarda Liczba stron: 330 Wymiary: 24.6 x 17.4 cm Ilustracje: 91 Line drawings, color; 91 Illustrations, color Język: angielski ISBN: 9780367443368