Facets of Corporate Identity, Communication and Reputation

Facets of Corporate Identity, Communication and Reputation Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business. Wydawnictwo: Taylor & Francis Rok wydania: 2008 Okładka: twarda Liczba stron: 234 Wymiary: 23.4 x 15.6 cm Ilustracje: 13 Tables, black and white; 20 Line drawings, black and white; 20 Illustrations, black and white Język: angielski ISBN: 9780415405270