Rural Marketing: Growing the Non-urban Consumer

Rural Marketing: Growing the Non-urban Consumer Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy. Autor: Sanal Kumar (IIM Nagpur Velayudhan Wydawnictwo: Taylor & Francis Rok wydania: 2024 Okładka: twarda Liczba stron: 236 Wymiary: 23.4 x 15.6 cm Ilustracje: 43 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and white Język: angielski ISBN: 9781032518756