Persuasive Message Design

Persuasive Message Design This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change. Autor: Nancy Grant (University of Kentucky Harrington, Katharine J. (Indiana University-Purdue University Indianapolis Head Wydawnictwo: Taylor & Francis Rok wydania: 2026 Okładka: miękka Liczba stron: 310 Wymiary: 17.8 x 25.4 x 2 cm Ilustracje: 10 Tables, black and white; 1 Line drawings, black and white; 5 Halftones, black and white; 6 Illustrations, black and white Język: angielski ISBN: 9781032588278