Hyper-Digital Marketing: Six Pillars of Strategic Brand Marketing in an AI-Powered World

Hyper-Digital Marketing: Six Pillars of Strategic Brand Marketing in an AI-Powered World mso-ansi-language: EN-US;In the context of hyper-digitalization and AI, the six-pillar framework will help managers navigate current developments and provide marketers with a way to implement changes in the marketing function. Autor: Vanitha Swaminathan Wydawnictwo: Springer Rok wydania: 2025 Okładka: twarda Liczba stron: 272 Wymiary: 24.1 x 16.5 x 2.4 cm Ilustracje: 47 Illustrations, color; 14 Illustrations, black and white Język: angielski ISBN: 9783031956294