An Insiders Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries

An Insiders Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. Autor: Florian Kaefer Wydawnictwo: Springer Rok wydania: 2021 Okładka: twarda Liczba stron: 289 Wymiary: 16.1 x 24.1 x 2.5 cm Ilustracje: 48 Illustrations, black and white; XIII, 289 p. 48 illus. Język: angielski ISBN: 9783030671433