Marketing Plans: A Complete Guide in Pictures

Marketing Plans: A Complete Guide in Pictures McDonald Malcolm (Cranfield School of Management) Wydawca: John Wiley & Sons Inc Data wydania: 2012 ISBN: 9781119943136 Liczba stron: 168 Format: 171 x 244 x 15 Rodzaj oprawy: Paperback / softback Opis produktu: An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there.