Better Business Decisions from Data: Statistical Analysis for Professional Success Everyone encounters statistics on a daily basis. They are used in proposals,reports, requests, and advertisements, among others, to support assertions,opinions, and theories. Unless you're a trained statistician, it can bebewildering. What are the numbers really saying or not saying? Better Business Decisions from Data: Statistical Analysis for Professional Success provides the answers to these questions and more. It will show you how to use statistical data to improve small, every-day management judgments as well as major business decisions with potentially serious consequences.Author PeterKenny - with deep experience in industry - believes that 'while the methods ofstatistics can be complicated, the meaning of statistics is not.' He firstoutlines the ways in which we are frequently misled by statistical results,either because of our lack of understanding or because we are being misled intentionally.Then he offers sound approaches for understanding and assessing statisticaldata to make excellent decisions. Kenny assumes no prior knowledge ofstatistical techniques; he explains concepts simply and shows how the tools areused in various business situations.With the arrival of Big Data, statistical processing has taken ona new level of importance. Kenny lays a foundation for understanding theimportance and value of Big Data, and then he shows how mined data can help yousee your business in a new light and uncover opportunity.Among other things, this book covers:How statistics can help you assess theprobability of a successful outcomeHow data is collected, sampled, and bestinterpretedHow to make effective forecasts based onthe data at handHow to spot the misuse or abuse ofstatistical evidence in advertisements, reports, and proposalsHow to commission a statistical analysisArranged in sevenparts - Uncertainties, Data, Samples, Comparisons, Relationships, Forecasts, andBig Data - Better Business Decisions from Data is a guide forbusy people in general [...] Autor: Peter Kenny Wydawnictwo: Apress Rok wydania: 2014 Okładka: miękka Liczba stron: 288 Wymiary: 22.9 x 15.2 x 1.8 cm Język: angielski ISBN: 9781484201855