Advertising Media Workbook and Sourcebook

Advertising Media Workbook and Sourcebook Kelley Larry ,Sheehan Kim ,Jugenheimer Donald W. Wydawca: Taylor & Francis Ltd Data wydania: 2015 ISBN: 9780765640949 Liczba stron: 370 Format: 219 x 278 x 25 Rodzaj oprawy: Paperback / softback Opis produktu: This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.