B2B Marketing Guidebook - Vol. 2: Advanced B2B Marketing Tactics, AI, and Case Studies

B2B Marketing Guidebook - Vol. 2: Advanced B2B Marketing Tactics, AI, and Case Studies The second volume of the significantly updated edition of B2B Marketing dives deep into the execution layer of modern marketing. Wydawnictwo: Springer Rok wydania: 2025 Okładka: twarda Liczba stron: 737 Wymiary: 23.5 x 15.5 cm Ilustracje: 297 Illustrations, black and white Język: angielski ISBN: 9783031911941