Strategic Advertising Management

Strategic Advertising Management With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a managers perspective, in the development of an effective communication plan. Autor: Larry (Visiting Professor of Marketing at the Turku School of Economics Percy, Richard (Professor Emeritus of Marketing and Consumer Research at the Rosenbaum-Elliott Wydawnictwo: Oxford University Press Rok wydania: 2021 Okładka: miękka Liczba stron: 504 Wymiary: 19.1 x 24.6 x 2.4 cm Język: angielski ISBN: 9780198835615