Corporate Reputations, Branding and People Management: A Strategic Approach to HR

Corporate Reputations, Branding and People Management: A Strategic Approach to HR Hetrick Susan ,Martin Graeme Wydawca: Taylor & Francis Ltd Data wydania: 2018 ISBN: 9781138407879 Liczba stron: Format: 240 x 163 x 28 Rodzaj oprawy: Hardback Opis produktu: Helps HR practitioners understand corporate-level concepts and their relevance to the strategic agendas of organizations by drawing on a range of ideas from branding, marketing, communications, and public relations. This book examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda.