The Personality Continuum and Consumer Behavior

The Personality Continuum and Consumer Behavior Albanese has formulated an operational approach to the organization of the personality of an individual from psychoanalytic object relations theory combined with an interpersonal theory of the personality. He relates this to the neoclassical theory of the consumer. Autor: Paul J. Albanese Wydawnictwo: Bloomsbury Publishing PLC Rok wydania: 2002 Okładka: twarda Liczba stron: 392 Wymiary: 23.5 x 15.6 cm Język: angielski ISBN: 9781567205589