Successful Social Activism and Unintended Market Emergence: The Fight Over Foot Health and Fashion in Japan

Successful Social Activism and Unintended Market Emergence: The Fight Over Foot Health and Fashion in Japan This book explores the process by which an SMO succeeds in changing corporate behavior and how this success leads to unintended market emergence by longitudinally examining the shoe industry in postwar Japan. Autor: Sayako Miura Wydawnictwo: Springer Rok wydania: 2024 Okładka: twarda Liczba stron: 189 Wymiary: 23.5 x 15.5 cm Ilustracje: 8 Illustrations, color; 22 Illustrations, black and white; XXI, 189 p. 30 illus., 8 illus. in color. Język: angielski ISBN: 9789819992904