Internationalization of Luxury Fashion Firms: Examining the Business Models of SMEs

Internationalization of Luxury Fashion Firms: Examining the Business Models of SMEs Internationalization is an essential component of the business model for luxury fashion companies. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models. Autor: Andrea Runfola, Matilde Milanesi Wydawnictwo: Springer Rok wydania: 2022 Okładka: miękka Liczba stron: 195 Wymiary: 21 x 14.8 cm Ilustracje: 19 Illustrations, black and white; XVIII, 195 p. 19 illus. Język: angielski ISBN: 9783030887575