Narratives That Change Minds: Technical Communication of Risk, Crisis, and Change

Narratives That Change Minds: Technical Communication of Risk, Crisis, and Change Leadership challenges in technical arenas demand effective narratives to manage risk, crises, and change. Blending neuroscience insights with real-world cases, the framework reveals practical strategies for shaping behaviors and uniting diverse audiences to drive organizational transformation. It empowers leaders. Autor: Dirk Remley Wydawnictwo: Business Expert Press Rok wydania: 2026 Okładka: miękka Liczba stron: 140 Wymiary: 22.9 x 15.2 cm Język: angielski ISBN: 9781637429105