Analytics in a Big Data World: The Essential Guide to Data Science and its Applications

Analytics in a Big Data World: The Essential Guide to Data Science and its Applications Baesens Bart Wydawca: John Wiley & Sons Inc Data wydania: 2014 ISBN: 9781118892701 Liczba stron: 256 Format: 161 x 236 x 23 Rodzaj oprawy: Hardback Opis produktu: The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior.