Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More)

Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More) What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years research into some of the worlds most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in todays rapidly-changing markets. Autor: Michael A. (MIT Sloan Management Review Professor of Management Cusumano Wydawnictwo: Oxford University Press Rok wydania: 2012 Okładka: miękka Liczba stron: 400 Wymiary: 23.2 x 15.6 x 2.1 cm Język: angielski ISBN: 9780199657780