Marketing Communications: Objectives, Strategy, Tactics

Marketing Communications: Objectives, Strategy, Tactics Rossiter John R ,Percy Larry ,Bergkvist Lars Wydawca: SAGE Publications Ltd Data wydania: 2018 ISBN: 9781526438645 Liczba stron: 584 Format: 195 x 252 x 39 Rodzaj oprawy: Hardback Opis produktu: Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.