Social Media Marketing Management: How to Penetrate Emerging Markets and Expand Your Customer Base
David (Monash University Mhlanga, Kofi Osei-Frimpong, Robert E. Hinson
Wydawca: Taylor & Francis
Social Media Marketing Management: How to Penetrate Emerging Markets and Expand Your Customer Base This book seeks to provide practical guidance on the use of social media in the firm’s operations. While it provides practical perspectives by addressing contemporary issues in relation to social media marketing practices, this book will also serve as a relevant teaching text in social media marketing. Autor: Robert E. Hinson, David (Monash University Mhlanga Wydawnictwo: Taylor & Francis Rok wydania: 2024 Okładka: twarda Liczba stron: 238 Wymiary: 25.4 x 17.8 cm Ilustracje: 6 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and white Język: angielski ISBN: 9781032309644
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