Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges

Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges The main aim of this book is to consider how the sales function informs business strategy. The book considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges. Autor: Tony Douglas, Tony (Director Douglas Wydawnictwo: Oxford University Press Rok wydania: 2016 Okładka: miękka Liczba stron: 224 Wymiary: 15.6 x 23.4 x 2.1 cm Język: angielski ISBN: 9780198706649