Analytic Activism: Digital Listening and the New Political Strategy

Analytic Activism: Digital Listening and the New Political Strategy Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of analytic activism, including both its strengths and its limitations. Autor: David (Assistant Professor of Media and Public Affairs Karpf Wydawnictwo: Oxford University Press Rok wydania: 2017 Okładka: twarda Liczba stron: 222 Wymiary: 16 x 23.9 x 2 cm Język: angielski ISBN: 9780190266127