Marketing to the Mind: Right Brain Strategies for Advertising and Marketing

Marketing to the Mind: Right Brain Strategies for Advertising and Marketing A practical and engrossing book for the advertising and marketing community, and for teachers, consultants, and students too. Maddock and Fulton introduce a third dimension to marketing and a completely new marketing theory based totally upon unconscious motivation. Autor: Richard L. Fulton, Richard C. Maddock Wydawnictwo: Bloomsbury Publishing PLC Rok wydania: 1996 Okładka: twarda Liczba stron: 304 Wymiary: 24 x 16.1 x 2.1 cm Język: angielski ISBN: 9781567200317