Managing Organizational Crisis and Brand Trauma

Managing Organizational Crisis and Brand Trauma This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Autor: Dennis W. Tafoya Wydawnictwo: Springer Rok wydania: 2018 Okładka: miękka Liczba stron: 256 Wymiary: 21 x 14.8 cm Ilustracje: 3 Illustrations, color; 9 Illustrations, black and white Język: angielski ISBN: 9783319869209