Offensive Marketing

Offensive Marketing Davidson Hugh Wydawca: Taylor & Francis Ltd Data wydania: 2003 ISBN: 9780750674591 Liczba stron: 430 Format: 235 x 191 x 24 Rodzaj oprawy: Paperback / softback Opis produktu: A resource for all marketing students and professionals interested in achievable strategies and profitable marketing, this title serves as a practical, leading-edge guide to five key principles of effective marketing.