Transformational Sales: Making a Difference with Strategic Customers

Transformational Sales: Making a Difference with Strategic Customers Kotler Philip ,Dingena Marian ,Pfoertsch Waldemar Wydawca: Springer International Publishing AG Data wydania: 2015 ISBN: 9783319206059 Liczba stron: 162 Format: 166 x 244 x 15 Rodzaj oprawy: Hardback Opis produktu: Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers.