Jason Burby Actionable Web Analytics Using Data

Actionable Web Analytics: Using Data to Make Smart Business Decisions Burby Jason ,Atchison Shane Wydawca: John Wiley & Sons Inc Data wydania: 2007 ISBN: 9780470124741 Liczba stron: 288 Format: 233 x 188 x 15 Rodzaj oprawy: Paperback / softback Opis produktu: Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a culture of analysis inside your organization. Why you should collect various types of data. Why you need a strategy.