Relationship Marketing

Relationship Marketing: Creating Stakeholder Value Christopher Martin ,Payne Adrian ,Ballantyne David Wydawca: Taylor & Francis Ltd Data wydania: 2002 ISBN: 9780750648394 Liczba stron: 264 Format: 234 x 156 x 14 Rodzaj oprawy: Paperback / softback Opis produktu: Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.