Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences

Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally. Autor: Emi Moriuchi Wydawnictwo: Emerald Publishing Limited Rok wydania: 2021 Okładka: twarda Liczba stron: 160 Wymiary: 16 x 23.9 x 1.6 cm Język: angielski ISBN: 9781838671761