Brands and Branding Geographies

Brands and Branding Geographies group work Wydawca: Edward Elgar Publishing Ltd Data wydania: 2013 ISBN: 9781781001493 Liczba stron: 384 Format: 234 x 156 Rodzaj oprawy: Paperback / softback Opis produktu: Despite overstated claims of their global homogeneity, ubiquity and contribution to flattening spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.