Investigating Audiences

Investigating Audiences Ruddock Andy Wydawca: SAGE Publications Inc Data wydania: 2007 ISBN: 9781412922692 Liczba stron: 200 Format: 242 x 170 Rodzaj oprawy: Hardback Opis produktu: Providing information on audience research, this book focuses on qualitative methods and draws upon students own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.