Applied Strategic Marketing: A Step by Step Approach

Applied Strategic Marketing: A Step by Step Approach Alsem Karel Jan (Hanze University of Applied Sciences The Netherlands) Wydawca: Taylor & Francis Ltd Data wydania: 2019 ISBN: 9781138332089 Liczba stron: 424 Format: 205 x 245 x 22 Rodzaj oprawy: Paperback / softback Opis produktu: This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. It is vital reading for undergraduate and postgraduate students, as well as marketing practitioners who want a clear overview to aid them in the planning process.