Capturing Customer Equity: Moving from Products to Customers

Capturing Customer Equity: Moving from Products to Customers Praca zbiorowa Wydawca: Taylor & Francis Inc Data wydania: 2006 ISBN: 9780789033406 Liczba stron: 106 Format: 210 x 148 Rodzaj oprawy: Paperback / softback Opis produktu: Divided into five chapters, this book is designed to enable academics to present research directions and to help marketers to apply various frameworks to the creation and management of customer equity in domestic and international markets. It contains charts, tables, and figures in order to make complex information easy to access and understand.