Sensory Marketing: An Introduction

Sensory Marketing: An Introduction Authored by Bertil Hulten, one of the worlds leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customers return and brand loyalty for the future. Autor: Bertil Hulten Wydawnictwo: Sage Publications Rok wydania: 2020 Okładka: miękka Liczba stron: 240 Wymiary: 17 x 24.2 x 1.3 cm Język: angielski ISBN: 9781526423252