The Springboard

The Springboard Denning Stephen Wydawca: Taylor & Francis Ltd Data wydania: 2000 ISBN: 9780750673556 Liczba stron: 246 Format: 234 x 151 x 14 Rodzaj oprawy: Paperback / softback Opis produktu: Teaches storytelling as a powerful and formal discipline for organizational change and knowledge management. This book explains how organizations can use certain types of stories ( springboard stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.