Building Brand Value the Playboy Way

Building Brand Value the Playboy Way Gunelius S. Wydawca: Palgrave Macmillan Data wydania: 2009 ISBN: 9780230577893 Liczba stron: 188 Format: 245 x 168 x 17 Rodzaj oprawy: Hardback Opis produktu: Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It s the story of brand building, brand value, brand longevity and the ultimate brand champion.