Critical Approaches to Transmedia Storytelling in K-Pop

Critical Approaches to Transmedia Storytelling in K-Pop This volume explores how K-pop has evolved beyond a musical genre into a global cultural phenomenon with its own transmedia ecosystem, arguing that the transmedial approach constitutes not merely a marketing strategy, but a sophisticated artistic framework that redefines the relationship between music, narrative, and performance in the digital age. Wydawnictwo: Bloomsbury Publishing PLC Rok wydania: 2026 Okładka: twarda Liczba stron: 280 Wymiary: 23.2 x 15.4 x 2 cm Ilustracje: 32 bw illus Język: angielski ISBN: 9781666978834