The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying Katz Helen (Publicis Groupe USA) Wydawca: Taylor & Francis Ltd Data wydania: 2022 ISBN: 9780367775568 Liczba stron: 228 Format: 152 x 229 x 19 Rodzaj oprawy: Paperback / softback Opis produktu: The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.