Global Companies Local Innovations: Why the Engineering Aspects of Innovation Making Require Co-Location

Global Companies, Local Innovations: Why the Engineering Aspects of Innovation Making Require Co-location Motoyama Yasuyuki Wydawca: Taylor & Francis Ltd Data wydania: 2012 ISBN: 9781409421467 Liczba stron: 180 Format: 240 x 164 x 17 Rodzaj oprawy: Hardback Opis produktu: Examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by global players: Toyota, Sony, and Canon. This title unfolds the complex and constant process of trial and error in innovation.