Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e

Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. Autor: Peter M. (Illinois State University Smudde Wydawnictwo: Taylor & Francis Rok wydania: 2023 Okładka: miękka Liczba stron: 340 Wymiary: 24.6 x 17.4 x 3.1 cm Ilustracje: 28 Tables, black and white; 43 Line drawings, black and white; 12 Halftones, black and white; 55 Illustrations, black and white Język: angielski ISBN: 9781032076768