Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media

Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms. Autor: Carlos Diaz Ruiz Wydawnictwo: Taylor & Francis Rok wydania: 2025 Okładka: twarda Liczba stron: 222 Wymiary: 23.4 x 15.6 cm Ilustracje: 12 Tables, black and white; 12 Line drawings, black and white; 1 Halftones, black and white; 13 Illustrations, black and white Język: angielski ISBN: 9781032828541