The Consumer Insights Handbook: Unlocking Audience Research Methods

The Consumer Insights Handbook: Unlocking Audience Research Methods This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings. Autor: Danielle Sarver Coombs Wydawnictwo: Rowman & Littlefield Rok wydania: 2021 Okładka: twarda Liczba stron: 248 Wymiary: 26.8 x 18.6 x 2.1 cm Język: angielski ISBN: 9781538145517