Tourism Events in Asia: Marketing and Development

Tourism Events in Asia: Marketing and Development Praca zbiorowa Wydawca: Taylor & Francis Ltd Data wydania: 2021 ISBN: 9781032241654 Liczba stron: 208 Format: 234 x 156 Rodzaj oprawy: Paperback / softback Opis produktu: The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia.