Optimal Database Marketing: Strategy, Development, and Data Mining

Optimal Database Marketing: Strategy, Development, and Data Mining Looks at the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society. Appropriate for advanced undergraduate and graduate courses, this book moves from general concepts and examples of marketing databases to more specific data analysis techniques used to enhance the marketing process. Autor: Ronald G. Drozdenko, Perry D. Drake Wydawnictwo: Sage Publications Rok wydania: 2002 Okładka: twarda Liczba stron: 424 Wymiary: 26 x 18.7 x 2.9 cm Język: angielski ISBN: 9780761923572