International Luxury Brand Strategy

International Luxury Brand Strategy This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions. Autor: Pierre Xiao (Fudan University Lu Wydawnictwo: Taylor & Francis Rok wydania: 2021 Okładka: twarda Liczba stron: 242 Wymiary: 23.4 x 15.6 cm Ilustracje: 15 Tables, black and white; 20 Line drawings, black and white; 32 Halftones, black and white; 52 Illustrations, black and white Język: angielski ISBN: 9781138614833