Media Choice: A Theoretical and Empirical Overview

Media Choice: A Theoretical and Empirical Overview Presents the research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: what mechanisms guide an individuals exposure tochoice of media and how can researchers model them. Wydawnictwo: Taylor & Francis Rok wydania: 2009 Okładka: miękka Liczba stron: 320 Wymiary: 22.6 x 15.4 x 1.7 cm Ilustracje: 6 Tables, black and white Język: angielski ISBN: 9780415964586