Research on International Service Marketing: A State of the Art

Research on International Service Marketing: A State of the Art A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents. Wydawnictwo: Emerald Publishing Limited Rok wydania: 2005 Okładka: twarda Liczba stron: 208 Wymiary: 23.4 x 15.6 x 1.2 cm Język: angielski ISBN: 9780762311859