Doing Marketing Research: Alternative Methods for Market Sensing

Doing Marketing Research: Alternative Methods for Market Sensing Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. Wydawnictwo: Taylor & Francis Rok wydania: 2025 Okładka: twarda Liczba stron: 250 Wymiary: 25.1 x 17.7 x 2.2 cm Ilustracje: 22 Tables, black and white; 18 Line drawings, black and white; 13 Halftones, black and white; 31 Illustrations, black and white Język: angielski ISBN: 9781032972275